Sunday, December 14, 2008

Advertising struggle in SN: NYT looks at P&G efforts on Facebook. Anecdotal, not a lot of data and it doesn't talk at all about campaigns that might involve one-on-one followup.
http://www.nytimes.com/2008/12/14/business/media/14digi.html?_r=1&adxnnl=1&adxnnlx=1229316806-Sl8FI6WDYtGLJZ3WjUGSfQ


NYT alt homepage with aggregated links on topics:
http://www.cyberjournalist.net/new-york-times-creates-alt-home-page-with-aggregated-links/

Why do people read the paper?
http://www.placeblogger.com/blog/lisa/why-do-people-read-the-paper-and-other-stupid-questions
Drones a bit and undercuts civic value, but I loved this graph:

"Over the weekend my husband and I visited our local purveyor of cholesterol and carbohydrates (I refer, of course, to IHOP). And the metal boxes that usually house the Boston Globe and the Boston Herald were empty. The box for USA Today was full, but we all know that a full USA Today box is just as empty as a New York Times vending box that currently lacks any inventory."

Meet-ups simple user testing
http://www.boingboing.net/2008/12/13/meetups-dead-simple.html

Boston Globe's large-format photo blog: http://www.pbs.org/mediashift/2008/12/big-pictures-help-tell-big-stories-at-bostoncom354.html

Technorati vs. google
http://www.pbs.org/mediashift/2008/12/can-technorati-beat-google-at-blog-search357.html

Question for us: What can we do to get our blogs to come up as search results on Technorati and google?

Sports aggregator: http://sportytweets.com/

Brian Lehrer crowdsourcing: http://www.cjr.org/the_kicker/brian_lehrer_on_crowdsourcing.php

Good uses of interactive storytelling: http://www.poynter.org/column.asp?id=101&aid=155765

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